Set up a pre-release page (countdown + notify me)

Create a smart link for the upcoming release and set its release date in the future. The page automatically switches to pre-release mode: it shows “Drops [date]”, the buttons read “Pre-save ›”, and email capture becomes the main event — fans sign up to hear about it the moment it's out.

Share the page everywhere you'd share the song: bio link, stories, pinned posts. Every signup lands in your mailing list (confirmed via double opt-in) — these are the people who asked to be told.

You can add store links whenever they're ready; the page flips from countdown to “out now” on its own as soon as the release date passes.

If you didn't have final store links earlier, paste one into “Auto-fill stores” (or run a catalog re-import with refresh on) and the buttons fill in.

Then go to Audience and send the “New single” broadcast template — it prefills with your latest release and its link, so announcing takes about a minute.